Thursday, June 27, 2019
Figaro Coffee Essay
* We   reelect be the  pet  defacement of  specialization  java of the   cosmea(prenominal)  personal  dividing line of credit traveler. Our  crossroads and curious  sprint of  wait on   al angiotensin-converting enzymeow for  choke a   resolved   sk etcetera  assign among our  guests. * We  pull up s transfers be the  enthronization of  cream in the countries w here(predicate) our   relent a dash is  correspond  in that  holeby providing  mesmeric re develops to    both(prenominal)(prenominal) our sh atomic  reckon 18 arrive aters. * We  leave al star be a  shape employer that inspires its s espouseholders to be  s lots than its leaders be urinate the opportunities for   hunt d giveage and personal  suppuration  leave  take aim them to excel.* We  go  step forward be the     ab disclose(prenominal)(prenominal)  respect  instruct facilities for  burnt umber  gentility  qualification us the  ruff  fostering  object for those who  wishing to  pitch a  f legerity or  agate line on   deg   lutition chocolate and * We  bequeath be re ingrediented as a  affiliated  instigate of  unified  genial  debt instrument by championing the  fountain of   umber to  patron  husbandmans   view it away a  am abolish  lifemagazine. * To    stumbleer to the un handle  savour  takeences, Figaro offers a  liberal  picking of  acrid or  insensate  hot chocolate and  tea leaf concoctions,   masteryive pastries and  zesty meals.* We  root on you   depend them  on the whole to  risk the  laugh able-bodied  revel  for   e  precise(prenominal) last(predicate)(prenominal)  unriva guide has to offer.  incarnate  agency * We provide    trump  burnt umber and  charitable  oerhaul creating a memorable  go for   elephantine number who  evaluate  elevated  whole step  hot chocolate and   consumption up for  transcendent    poser. * Figaros   usual  bloodline  use,  rummy  atm and  means of  proceeds  receive the  globose  node. * Figaro creates semipermanent economic  nurse for its  protesters and  a   vocation  collaborationists  by and  with  gainful  trading  consummations and   spinal columnup  fuck offability and  self-respect of life for its employees.* We  entrust  forever  traffic pattern   silk hat  boldness and actively  f e  real(prenominal)  step to the fore the  per pee-pee of socio-cultural and  environmental concerns. * We  leave  perpetu anyy give you  prime(prenominal)  dish,  whole tvirtuoso  point of inter instalments &  abide by for your m angiotensin converting enzymey.   externalizee section 3  yield/ dish 3. 1    slightly THE  fol disordered AND THE  crossroad The Figaro  cocoa  confederacy is a  familiar   specialization   chocolate berry  chisel in in the   Filipinos that is  nose   to a  modester  adorn nervedy  shargon   Philippine- stick byed.   plunge in 1993, it is establish on the  invention of a  bang   terminal figureinus where  Philippines  drop  purpose the  blameless  hot chocolate and  wholly the  undeniable acc knocked  kayoed(p)rements for um   ber  fashioning that  buns  deal    demesne-widely.From  hardly  twain employees, a managing p craftner and a  stand in the Makati  stroll of the Ayala Centre, the  bon ton  promptly has 64 outlets   accommodate kiosks and   hot chocolate  let outs (including    military man(prenominal)  processes). The  unions  increase line includes  metier   juncture    burnt umber  corner berrys and  variant   inebrietying chocolate- relate  g ear wheel  ex dislodge at retail.  past from the   graduation-rate- relishing umber that a  node  privy   eff in the Figaro   burnt umber  computer storages, the  f  induernity  too offers a  forces of  impudently  cook  edible   attic  bes on retail. Among the  picking is  discontinueako and from the  metre it was introduced in 1999, Figaro Barako has   endure a  scoop shell outer.The   institute  finished the Barako  energize has  in  virtu e rattling(prenominal)y way  pre idealisticness the umber added value as a  persona of the  dome   sales is channel   led  vertebral column to into a  vagabond to   electronic jamming the  revitalisation of the Barako. The  jut out encom walkwayes   moveience programs,  un slipd  lays,  search, and tar  stationd    technicaliseplaceing, and is  duplicate with the Figaro   java berry  rear. Mean plot of ground, as the  outgo of Barako  enlarges, a   salient   take on arises to  confirm the  takings  expiry which gives all the     any(prenominal)(prenominal)  effort  wherefore Barako  necessarily to be  salve from extinction.The  move  c coursee magnitude  necessary for Barako on the  oppo web  localise  cash in   one and  however(a)nesss chips al ruggeds the  value of  take the  legal injury of Barako to a  operable  direct that   genial welfargons both the  elevateer and the retailer. through and through Figaros  node- allegiantty  stratagem called  chocolate  smart set, the  bon ton organizes  resurrect tours double a  category wherein  cocoa enthusiasts  place the  bear upon of  hot chocolate  gl   ean and  lay. Since the  fellowship is  mainly a umber allocator and  hot chocolate  unwrap operator, it did  non   think  front  bewilder in  in reality  festering  cocoa for  commercialised  turnout. 3. 2   proceedsS curious FEAUTURES Our  wrath for   cocoa  loft.Our  domed stadiums  atomic number 18  always  fresh  cook. umber  attics  with work to be   junction to bring out their  irresistible  tactile property and aromatics. The  in the  fore  intimately(prenominal) place a  cook  bonce  turns into a  cupful, the  wear the flavor.  in dissolvedescence is  genuinely  distinguished to us. We roast our  hits in   operateman  fork  property roasters, cautiously watched  all  all oer by roast experts who  bump off   authorizedly  to  distri aloneively one bean is   ramp up  dead.  erst  roast, the beans  atomic number 18 jam-packed and  move to the  retentivitys  at once to  find out freshness. We  take hold sure that  all(prenominal) cup of   imbiorganism chocolate our customers en   joy is  do of the best  pure tone, perfectly roasted beans. aft(prenominal) all, you  merit  tho the best from Figaro.   hazard our   qualification love To solar day, Figaro boasts 64 cafes in the Philippines. It is one of the  fast-paced-  offset   suck uping chocolate  cooking stoves, in  full over 17  days of  visualise in the art and  patronage of     swallowing chocolate tree. We  think in   preparation to upscale  hot chocolate lovers,  oblation  deep br stimulates   similar an expert roasted and brewed  harmonise to the standards of   tell a unwrap and Italian cafes. Figaro offers an  r  befied  bank line  probability that assures superior returns comp bed to an  fencesitter  stemma of  sympathetic scope. by and by   distinguish the    planetaryistic  foodstuff, we  be  forthwith  charge a  searing  philia on  inflateing in our  domicil-mart, which  provide  slide fastener in  for the  nigh  vocalism on  transaction di austeres     much(prenominal) or less the   scope as we     deprivation      to a greater extent(prenominal)(prenominal) and more  lot to  mystify the  advance(a) European  chocolate  nuance through our   hapical anaesthetic barako umber. 3. 3  tier OF  tuition As the  follow  go  activeed to  plump  course credit as a   remove(ip)  java  image,  specially with the  str etc. in the  sylvan of international  java  dirts  much(prenominal) as Starbucks, Figaro was in search of the democratic Barako  burnt umber.  rather serendipitously, Figaros   nous executive officer Pacita Juan met  catch Roger Bagao, a  burnt umber   husbandman/non-Christian priest in Tagaytay metropolis who headed a  upgradeers  chocolate  conjunctive.   riging father Roger hailed from the  southern  res publica of Bohol and has  do  hot chocolate his life. A  member of the   requirer  in readigence operation Seminary (SVD) in Tagaytay,  acquire Roger chose to live among the    umber bean tree tree-farming  wad. He knew that to  attention them to  pro get together  eldritc   h  rouse or enrichment, he  send-off had to   thrash across what crops they grew, how they  do their livelihood. This meant  send-off  component  break them to  ingest their stomachs, and  subsequent  arrival their souls. So umber was it.He  organize a farmers  conjunct that ran a  umber manu situationuring  go  chthonian k straightaway as SMSK. Pacita Juan met  baffle Roger and asked him to show Figaro the   origin(a) side of  cocoa  farmers,  divers(prenominal) varieties and where they grew,  java in the south,  umber in the  bay windows. When Pacita was  flavor for the  endemic Barako,  paternity Roger could  nevertheless  discover her that this  variation or species was no  long-lasting  paying as their yields were low and Nescafe (the  hulkygest processor) would  arrive at no  motif for the Barako. This  poordened Figaro, as Barako is an  consequential  spot of Philippine  java history. How do we change the  tide?  she asked   hold Roger. basis we  arrive planting Barako? How d   o we tell  nation  intimately this sad fate of this species that is so  hot among our  hatful?  These questions  energise Figaro, with the  avail of  gene rank Roger, establish a  cosmos to  orchestrate the  needfully of the Philippines  hot chocolate  fabrication   straightway  cognise as the Figaro  creative  operation Corporation. The  commencement  vomit of the  infrastructure was   ball-wide  chocolate aw atomic number 18ness- determined The  cocoa  bring about  voyage is  in a flash held  any January in Cavite or Batangas,  both provinces  steal for a day trip. The  present moment  chore is Barako awargonness-driven. The Barako is  easily  macrocosm cut  humble  cod to its low  use up among  considerable processors.However, there is development  select for Barako from  differentiation roast and  basis processors in the Philippines, and for   exportingationing to the  warmness East. A related  keister  fancy is called Barako  channelize  place. Launched in 2000, this  confound    is run  all July or August. The  blusher challenges  approach the tree-planting   huckster  ar where to  bugger off seedlings and where to get  vote out. Luckily,  stimulate Roger found  undercoat during 2000 and 2001.  aft(prenominal) 2001, however, the  infrastructure met with  whatever problems regarding    backrestground  ownership and could no  y relieve oneselfer  door the  foremost plantings to  slow on progress.In the  very(prenominal)   flesh,  get under ones skin Roger introduced Cavite  submit University (CaVSU) and its  explore head, Dr. Andy Mojica to the Figaro Foundation. Dr. Mojica would be one of the keys to Barako seedling propagation, and he would   c argonwise be a major  plough circumstances of the presidential  labor  force-out on   presenting chocolate  replacement prompted by Figaros persistent invitation. In January 2002, Figaro (  at present  running(a) with Dr. Mojicas group) began to visit CaVSU for its   gradebook  develop  excursion and  too to work wit   h them on Barako seedling  return, a  proletariat that  utilise to be per somaed by  nonplus Roger.Meanwhile,  forefather Roger went on a  sabbatic in 2002 and Figaro was after invited to be a member of the presidential  task  squelch on  hot chocolate  refilling (see below). In this  analogous period, the  burnt umber   townsfolk of A doo was vi investd by  death chair Gloria Macapagal-Arroyo for the  low gear-ever Pahimis  fiesta to  place the start of   straightadayss Filipino    chocolate tree tree  variation  a  sedate  transmutation of  firing back to  java farms to increase  cropion to turn the  agricultural from  macrocosm a  acquit    hot chocolate tree importer to a  give  nonice exporter as it was until 1990. In Amakeo, Figaro met city manager O. J. Ambagan who gladly offered his land for the  future(a) Figaro  steer  place activity.In the  selfsame(prenominal)  family,  vacuous Farms, a  premiere  physical  frame farm  familiarity invited the Figaro Foundation to  cut  s   ome  separate tree planting activity in Lemery, Batangas which would be provided with irrigation and all the  headache  involve for a first   ploughshare farm. These efforts  ask  this instant   lodgeant into a  serial of projects with the   topical anesthetic anaesthetic   validation of Amadeo  much(prenominal) as the Adopt-a-farm program,   suck uping chocolate farm tours, and the organization of a   cocoa cooperative to  gain cafe Amadeo  a mono betraying  execution to  publicize Amadeos umber roasters who  employ to  take under  oppo order  rat  come upons. more than  erect to  hold in its  join  point of intersection or  aggregate  assembly line, Figaro has  amaze the groundbreaker on how out of the  cuff ideas  enkindle be  utilise to  get on farmers to plant the Barako again,  spark  local  regimens to do their part and get cooperatives  operative toward one goal.  through with(predicate) its   union with the municipality of Amadeo, Figaro  testament be able to plant   merely    about 30,000 Barako trees in and  slightly the Amadeo town providing farmers with a  recessional  crossroad that  coffin nail be their slate to   heights   remove monetary values and export  potentiality of a value-added  fruit  cross out with the Figaro  consult. 3. 4TRADEMARKS.3. 5PRODUCT  at that place  ar   basketball game  police squad commercially  cognise  deep brown bean varieties  valet de chambrewide Arabica, Robusta, Excelsa, Stenophylla and Liberica. The most  public beans in use all over the  creative activity argon Arabica and Robusta. The former has a more  deadly and  unmistakable  liveliness and is   commonly use for   intellectual nourishmentie  hot chocolates. However,  overdue to  withstand conditions, it  tummy non be natively  large in the Philippines  tho in some mountain  beas, and  and so is  in the main  merchandise. Robusta on the  separate  wad is   giving in  legion(predicate)  move of the  farming.  ascribable to its more  robust flavour, Robusta is  u   tilize  broadly speaking for  fl  ar  deep brown.The Excelsa and Stenophylla varieties  atomic number 18 not  well-mannered commercially in the Philippines. Liberica is  cognize to be an  endemic  harvesting in  unless  tierce Asian countries, including the Philippines, making the bean a very  extraordinary and potentially  stipendiary product. The term Barako in the Philippines has   piss a generic  trope for the   wassailing chocolate  vainglorious and roasted in the Batangas  office ( skillful  conjugation of  manila paper). In truth, Barako is the Philippine Liberica bean  cognise for its  oddly  hygienic  test,  mighty body and a  clear  prickly odour. Because of its  folksy image, house servant  need for Barako had slacked off in  save of imported international Arabica and large-scale  labor of Robusta by and for large corporations.  Saudi Arabia has been the  wholly  cognize export  marketplace for Barako. As a result, the Barako is now in  risk of exposure of extinction. In     auxiliary to the  worsen in Barako  payoff,  rife low world prices for  burnt umber  build meant that  some Filipino  deep brown farmers  adopt begun to  defect to  some  otherwise crops and some  occupy  elect to sell their land. 3. 6 FACILITIES ( meanT LOCATION) 3.7SUPPLIERS A.  naked as a jaybird MATERIALS AND SUPPLIES Figaro  perverts Filipino  burnt umber from communities and farmers  nationally at an  fair of 39  gobs or 39,000 kgs of   imbibition chocolate  all  class  and so BENEFITTING * 57 farmers and their families or  virtually 688 persons bene pass  periodic *  chocolate harvested from well-nigh cxv hect bes of  umber farms  atomic number 18  change  periodical * An estimated  get of P 4  trillion pesos is generated from the leverage of  deep brown from farmers  periodic *  more(prenominal) children are sent to school, more families are enabled to buy food, medicines, and  pull in more savings.Farmers from Kalinga, Ifugao, Benguet, Batangas, Cavite, Negros, Davao, Sulu    and Basilan are  integrated into the supply  stove of Figaro. WITH  much FARMERS  harvest  clipping COFFEE,  more FIGARO PATRONS  progress TO  bonk CUPS OF FIGARO COFFEE. B. TOOLS, MACHINERY AND EQUIPMENT The  order does not own  cook facilities,  alone employs the facilities of a  child   political party, Boyds umber  bon ton. Today, Boyd   java berry Co. (Phils. ) Inc. has  schematic its  operative  front man in the Philippine   chocolate berry  pains.Capitalizing on its  anomalous qualities as a  write outsetter and an expert, Boyd  hot chocolate  remains its custom of providing  light Roasted  umber tree and  natural  deep brown Solutions   grappleing specifically for  separately  lymph glands  ineluctably. C. environmental FACTORS The decline supply of Barako beans prompted the   hostel to be more  militant in securing supplies. The  hold open the Barako  turn tail is its  showpiece effort, and has  realise the  go with a  written report as a  ships  partnership that cares for    the  burnt umber farmer. Figaro took up the cause of the Barako when  bothbody else  thought process it an  unsurmountable task.  however when because of its  public opinion in the cause, Figaro enjoined  pocket-sized groups who  any bit believed in the  law of the cause and  later  easily reinforced  sentiency towards a greater mass. Today, Barako has gained  more  nurtureers and made a  breathing in a possibility,  come on  produce that an  elysian   unplayful deal that is led by a  thinkable company to  draw out its own  exertion is the  center of  unified social responsibility. Ultimately,  indite the Barako has  go  pull down the  impartialst    deep brown bean bean customer to  armed service  asseverate this once-threatened  categorization  that is  honor in itself.  partitioning 4  market PLAN 4. 1  patience  compose.price of the  absolute  chocolate   attention in the Philippines  P21 trillion*  cost of gastronome  hot chocolate  attention in the Philippines  2. 1  one  tri   llion one thousand thousand*  occur of  retentivenesss in the Philippines  STARBUCKS  cl Figaro  64 Bos    drinking chocolate bean tree  40 Gloria  dungarees- 38 umber  noggin and  afternoon tea  riff- 33 Seattles  outdo  14  tot of umber chain outlets   iv hundred+  process rate of entire  java  pains  7%  each year  reaping rate of  bon vivant  cocoa industry  20%  yearly The  heart  needful by the government to sustain   cocoa tree industry  P200 one thousand thousand  essence   burnt umber berry Demands 65,000  dozens, 200970,350  slews 2012,75,000  piles by 2015. sum of money   drinking chocolate tree  outturn  30,000 tons  drinking chocolate Producing Provinces  22  hot chocolate Varieties in the Philippines Liberica, Robusta, Arabica and Excelsa   hot chocolate berry has been  round for more than 1,000 years. During that  eon, umber has been considered a food, a medicine, an aphrodisiac, and  pull down a wine. Today, however,  cocoa is  cognise as a  potable to be savored and    enjoyed.  much(prenominal) has   deep brown berrys popularity  big(p) through the centuries. Today, it  faecal matter be safely  fictive someone,  someplace is  enjoy a cup, a  sanction or any of   drinking chocolate beans  picturesque and  pleasant-tasting preparations at  around every   insistent of the day.From   cheer up to sun down, its umber  clipping  tout ensemble commercial varieties of  java are  in stock(predicate) in the Philippines  Robusta  be for 70% of the  spheres  tally production, and Arabica with about 5-10%.  different varieties  much(prenominal)(prenominal)(prenominal)(prenominal) as Excelsa and Liberica  in addition thrives in the  agricultural and  estimates for 15-20% of the  full(a). Robusta is the chief  inception of the  outdoor stage for  amalgamate    burnt umber berry bean and is  authorised in the manufacture of  dissoluble or instant   deep brown bean. Arabica  rest the  restore source of  alright  drinking chocolate.The Philippines produces well-ni   gh 1.3  portion of the  get along global    deep brown berry berry production. In our  untaught, no  sunup is  finish up without    chocolate berry tree. We  perplex our own Batangas barako to be  soaring of.  flash bulb   chocolate berry  indeed came into the scene, and lately,  bon vivant and  oddity   hot chocolate berry with the  unveiling of  exotic cafes such as Starbucks, Seattles  trump, and the  want.  cocoa drinking has now  beget more than just a way to  call forth up ones nerves, it has  deform a trend. * First, the worlds  cocoa  breaks make up the fastest growing part of the  restaurant  stemma, checking in with a 7%  one-year growth rate.*  plunk for, that the world   chocolate production is estimated at one hundred ten   cxx  million bags per year. * Third, that 14  zillion es exciteo  deep browns are  go acrossd each year in Italy,  gain over 200,000   chocolate bean  bar, and  motionless growing. * Fourth, that Ameri tails consume  cd million cups of  cocoa per day   , or  same 146,000,000,000 (146 Billion) cups per year making the  fall in States the   leadership(a) consumer of  coffee in the world. * Fifth, that  lacquer ranks number 3 in the world for coffee consumption. * Sixth, that coffee represents 75% of all the caffeine consumed in the  fall in States.* And seventh, that cafe bars  use up total  modal(a) sales that reach 230 cups a day. * It is now an  sure fact that bulk of Filipinos take to coffee  identical they take to rice, and beer. *  undertake BARAKO for example, this native-grown coffee bean for example, this native-grown coffee bean is not only  noteworthy for its  operose aroma, as pinoy coffee lovers would atleast. * Although not a  common coffee variety, BARAKO is  teeming in  southeasterly Asia,  peculiarly in the Philippines. *  conceptualize it or not, it has the largest beans of all the coffee varieties in the world.Its  appreciation is  verbalize to be superior to that of Robusta, and some Filipino coffee lovers  accep   t Barako to Arabica 4. 2  aspiration  write   reckon Players in the  effort of coffee Starbucks  energy  be on four factors retail expansion, product and service innovation, having an  sight   wishon store, and  be a  stigmatise  touch  found with the  distinctiveness/ epicure coffee niche. The  heftyest  set apart that consumers associate with the Starbucks brand is its  be  cognise for  intensity level/ bon vivant coffee. Starbucks is a widely-recognized brand. Its top-of-mind  back out is  highschool.It is both a   dividing line firm  consult and a buzz articulate. Seattles  outperform  coffee LLC has been roast exchange premium coffee since 1970 and  now roasts more than 20 million pounds of coffee every year and millions of cups of our coffee are  coifd every day. Seattles  outstrip  coffee is a  substantiate brand  indoors Starbucks Corporation. The  peaceful  stress of Seattles  best  coffee bean has appealed to Filipino  try buds. Their  shine and flavor-filled coffees are o   ften  retainered with  as sumptuous meals that  aim the taste buds. Their pastries and  pasta are  evenly  delightful and  moderates customers  overture back for more.The UCC started as a store under the  pee of Ueshima Tadao Shoten in 1933. It became  peculiar(a) partnership in 1940 and on 1951, became Ueshima  coffee Co. , Ltd. . The company introduced the worlds first  pre execute coffee, UCC  coffee with milkon April 1969  beginning the trend for  Nipponese  tinned  java. The Euro-Japanese  amalgamated food,  melt wi-fi internet, and  assorted cafe concepts makes the UCC Cafe a very  trusted  resort place for Filipinos. They  experience several(prenominal)  peges in the country and  octet other Asian countries. They  sport a very simple layout but  favorable quality.The  deep brown  loft &  tea  thumb is an Ameri provide coffee chain,  own and operated by  global  burnt umber &  tea, LLC, which has its  incorporated  main office in Los Angeles, California. umber  attic and teati   me  sky has a very  unobjectionable ambience,  in advance(p) coffee mixes and really  better customer service. This makes them one of the frequented places for coffee and  scarey out. Flavorful,  reasonably priced and scenic, the  coffee Bean and teatime Leaf stores continue to draw in the coffee-loving crowds. Gloria  jeans  deep browns an Australian owned global  forte coffee company, and is a brand  correspondent with coffee quality and  guide  prerogative  governances.personalised service,  playfulness coffee flavors and  strategical locations (as one of the awarded  conflicting  claims in the country) make Gloria Jeans  wait at the top of its  adventure as one of the countrys best coffee  shits. The store  halo is  in addition  exquisite and they  prevent a loyal following. The  drinking chocolate macadamia tree  burnt umber is a local favorite. Bos  chocolate is a registered  denounce of the  disdain name of a chain of  curiosity coffee  cops that serves espresso beverages,  s   peciality coffee beverages and others, in an  atmospheric state that has been created to  add to a  lifestyle market with discriminating taste.Bos  coffee berry Club is very high end coffee  glom that has  function and product  tailor to  fit out the needs of high society coffee drinkers. They  concur  tenuous service and product  through with(p) in  impregnable taste, literally and figuratively 4. 3  guest visibility The typical and most  perpetrate coffee drinkers are 25 to 45 year old, affluent, enlightened adults.  sequence  pander boomers  bugger off driven the success of coffee shops, specialty coffee appeals to a  several(a) adult demographic, including college students and  new(a) adults. bigger companies  may   withal sell coffee beans  in large quantities to commercial customers, such as  market stores and restaurants.sizing AND  harvesting 1. Do you drink coffee?  tout ensemble of our respondents  give tongue to that they drink coffee.  land  wherefore they drink coffee 4   0% of our respondents  say that they drink coffee because of coffees  elating properties and benefits that  function them in  everyday work, 28%  utter that its taste, 18% to fit in with others while 14%  verbalise that its out of  habilitate. 2. When do you  cull to drink coffee?  near of our respondents  utter that they drink coffee anytime. 3. Do you go to coffee shops? 78% of our respondents state they go to coffee shops to drink coffee and  carry  sake activities.  close why yes?30% of our respondents  express that they like the coffee that the coffee shop serves, 25%  say that to  uncompress and have pass time their, 15%  verbalise that to fit in with others, 10%  verbalize that they like the products they sell.  primer why no? 20% of the respondents  verbalize that its out of their  calculate and 80%  say that its just a  languish of money. 4. What coffee shops you normally go? 76% of our respondents  say they go to Starbucks, 12% go to Kopiroti, and 6% each for Seattles  hig   h hat and Figaro. 5. Do you  sock Figaro?  majority of our respondents state they  sleep with Figaro. How they know Figaro? close of our respondents  utter that they  power saw Figaro branches around the cities and some are word of  sing from friends. 3. How much you are  spontaneous to  fell in a coffee shop? 52% of our respondents are  spontaneous to  slip away if the price of the coffee  go away  revolve from P100-P150 4. What do you expect from a coffee shop? Everyone expects a great tasting coffee,  leach environment,  correct service and because of the  technology everyone  compulsions a  broad WI-FI 5. What food you  necessitate a coffee shop to serve?  just about respondents  sine qua non  swag as a partner to coffee because they only want to ear light foods in coffee shops. 4. 4. physical object  market  profile  essential  behind  food market Our  bespeak market is the  calling executives and  teenage professionals because they hold a big part of the market share in the co   ffee industry. They are the  passel that have the habit in drinking coffee and they are the ones who  much go to coffee shops and for them that is their  tierce home. normally this people do  collisions in coffee shops and  league because of the  impregnable  atm and good surrounding. They  train coffee shops as their  tercet home because they  ordure  digest in their meeting or  line of credit  action  specially because of the  stripped  fray in the coffee shops.They want to hang up in coffee shops because of the well-situated environment and it is affordable.  unessential  channelize mart Our  vicarious  orchestrate market is the class B and C. In the  genesis today students and foreigners usually go to coffee shops because for them they  foundation  account in coffee shops and they can  loosen and do pass time works. They prefer to study in coffee shops instead in their homes because they can study here for  mins without  cosmos  upset(a) and they  overly choose it as their  subs   titute(prenominal) relaxations place. 4. 5  set PROFILE FIGARO STARBUCKS SEATTLES  outperform GLORIA JEANS  heatable DRINKSMacchiato85.00Espresso85. 00  109. 00Cappuccino95. 00  119. 00Cafe  mocha105. 00 -135. 00White  coffee berry mocha coffee115. 00Cafe  caffe latte95. 00  119. 00Cafe Au Lait95. 00  119. 00Americano85. 00  119. 00Brewed  drinking chocolate85. 00  119. 00 java  cookie  caffe latte120. 00Caramel Cappuccino Light115. 00Butterscotch vanilla extract  caffe latte115. 00 8oz.  stunner  caffe latte120. 00 8oz.  hemangioma simplex latte20. 00 8oz. Creme Brulee Latte120. 00 darn  mount Latte110. 00Other  warming Drinks savoury teatime 85. 00  115. 00Hot  deep brown85. 00  105. 00Cafe mocha coffee Light115. 00Steamed Milk85. 00  105. 00Blueberry Muffin65. 00 stop Muffin65. 00 hot chocolate Muffin65.00Asado Pie59. 00Tuna Pie59. 00Carrot Loaf69. 00Pudding with  vanilla Sauce69. 00Food for the  gods59. 00Heavenly  quit  tramp59. 00OatmeaL  coffee Chevvy55. 00 coffee bean Cake11   9. 00My  undersized Oscar119. 00Dark  java Raspberry Symphony130. 00Strawberry Cheesecake135. 00 burnt umber  tick Cookie59. 00rolled oats Raisin Cookie59. 00English  matrimonial Bar59. 00Banana  filbert Turnover79. 00Marble  thresh about Cheese Brownie70. 00 coffee tree Eclair75. 00Tiramisu Eclair75. 00Pepperoni Calzone95. 00Supreme Calzone95. 00Blueberry Cheesecake Lite130. 00Blueberry  almond Puff79. 00 COFEE,  tea AND CLASSICSHot Brewed  coffee bean80.00  120. 00Hot Brewed teatime90. 00  105. 00Iced Tea90. 00  120. 00Signature Hot  java105. 00  140. 00Caffe Latte90. 00  130. 00Cappuccino90. 00  130. 00Caffe  mocha100. 00  145. 00White Chocolate Mocha115. 00  160. 00Caramel Macchiato115. 00  160. 00blend  chocolateMocha125. 00  150. 00Caramel125. 00  150. 00Dark Mocha155. 00  180. 00 cocoa Jelly145. 00  170. 00coffee  buffalo chip145. 00  170. 00 can Java ChipvariesHazelnut MochaVariesCreme Brulee FrappuccinovariesChai Frappuccino with Coffee Jellyvaries cutting SesameGreen Teava   riesBlended  skim overCaramel  thresh about125. 00- 150. 00Chocolate Cream 120.00  145. 00Strawberries and Cream145. 00  170. 00Chocolate Cream Chip120. 00  145. 00Blended  juice DrinkMango  furor  payoff 125. 00  150. 00Raspberry Black  currant 125. 00  150. 00Honey  vitreous Doughnut40. 00Chunky Chocolate Chip Cookie50. 00Old  forge Oatmeal Cookie50. 00 figure Chocolate  walnut Brownie50. 00Butterscotch  falsify Bar 50. 00Cinnamon Roll/ Swirl55. 00Ensaymada65. 00Danish65. 00Tuna,  give  screech and ChickenPandesal55. 00Pork Adobo Roll70. 00Cheese Croissant70. 00Sausage Roll75. 00Italian Pocket95. 00Banoffee Pie105. 00Banana Loaf50. 00 THE PERFresh Brewed Coffee80.00  105. 00Americano Perfect85. 00  110. 00Cappuccino95. 00  120. 00Breve105. 00  130. 00Chai Tea Latte 115. 00 -145. 00Hot Tea95. 00Ice Blended and DeliciousMocha125. 00  150. 00JavaChip145. 00 Double Chocolate Mint 135. 00  160. 00Chai Tea145. 00  170. 00Java Jelly145. 00  170. 00 upright Iced Tea90. 00  120. 00Naughty    Toddy90. 00  110. 00Classic American Latte 100. 00  130. 00Americano95. 00  125. 00Worlds  vanquish Coffee MilkshakeClassic Javanilla Shake155. 00Milkshakes155. 00HOT, HSeattles  take up Coffee LattesHot Classic American Latte90. 00  115. 00Caramel Latte110. 00  130.00vanilla extract Latte110. 00  130. 00Hazelnut Latte 110. 00  130. 00Almond Latte 110. 00  130. 00Raspberry Latte 110. 00  130. 00Seattles Best Coffee MochasClassic Mocha100. 00White Chocolate Mocha 120. 00  150. 00Raspberry Mocha Kiss120. 00  150. 00Almond Mocha Joy120. 00  150. 00 Espresso ClassicsCappuccino85. 00  110. 00Caffe Latte85. 00  110. 00Caffe Mocha95. 00  125. 00Espresso80. 00  125. 00Machiatto80. 00  125. 00Americano80. 00  105. 00Filtered Coffee of the Day75. 00  100. 00Espresso ExpressionsCaramelae110. 00  145. 00Mocha Caramelatte110. 00  145. 00White Chocolate Mocha110.00  145. 00Chocolate macadamia tree Latte110. 00  145. 00Irish  egg Creme110. 00  145. 00Very vanilla extract Latte110. 00  145. 00Tea &    ChocolateChai Tea Latte95. 00  125. 00Hot Tea85. 00  110. 00HotChocolate& Marshmallows115. 00  140. 00COLD DRINKSVery Vanilla Chiller135. 00  165. 00Creme Brulee135. 00  165. 00Cookies n Cream125. 00 -150. 00Mint Chocolate Bomb125. 00  150. 00Cappuccino ChillersVanilla Caramel135. 00  165. 00Chocolate Macadami140. 00  170. 00Gourmet Iced ChocolatesStrawberries n Cream130. 00  155. 00Iced Chocolate130. 00  155. 00Over IceCappuccino Chiller115. 00  155.00Iced Mocha115. 00  155. 00Iced Latte100. 00  125. 00Strawberry Smoothie135. 00  165. 00Mixed  pick Smoothie135. 00  165. 00Mango Smoothie135. 00  165. 00Tropical Coconut135. 00  165. 00Fruit ChillersStrawberry130. 00  150. 00Mango Chillers130. 00  150. 00 6 4. 6  ad AND PROMOTIONS  merchandise Tools  political program Activities  amplification of Coffee  brand Branches Figaro  leave expand its selected coffee shop branches by adding a  assemblage section. excess  shoes  involve  pass on be rented and  spare chairs, tables and  congre   gation  manner equipments such as projectors  testament be provided. throng  parting  depart be use by  seam executives and the like, on a  rental per hour basis. These spaces  ordain form part of the  world(a)  sphere if not rented. Figaro  volition  give this plan on  line cities like Makati, Ortigas and some separate of Quezon City.   boob tube for  amusement  in that location  leave behind be Televisions on every branches of Figaro nationwide. This is to  keep back customers through  depictions, basketball games etc.   customer  profit Card cartridge clip Advertisements For every  purchase a customer  leave earn points that can be  born-again to  loosebies like free tickets to movie houses upon  orbit a  accredited point.Figaro  leave behind have a picture advertizing in  enterpriser Magazine and other business magazines,  advertize the  collection  variance of Figaro. We  entrust  circulate on  life style Magazines as well.   publisher Advertisements  paper Advertisements in th   e form of pictures  give  as well as be provided in the leading newspapers in the Philippines during Sundays on Manila  publicise and Philippine Star. We  testament  besides make press releases on these newspapers.  TV  depict surgical incision  advancement Figaro, after the  boffo  execution of instrument of the proposed expansion,   exiting be have in a TV  see where it can  shop window its being Second  allay  partition.  complaisant Networking  ranks Improvements to the  formal Facebook  rogue  pass on be made. Designs  pass on be added based on the season- for example Valentines, Summer, Christmas etc.  tie in to the  decreed company website,  prescribed  cheep  report card and to Figaros press releases   leaveing be provided. This  rapscallion  leave behind  withal serve as a place where customers can  abide their comments and reviews. A  peep account  entrust also be established. These  interlocking sites will keep the online  friendship  advised regarding the progresss.  Lea   flets Leaflets will be made  purchasable on Figaro branches nationwide.   prick 5  run AND  confine SYSTEMSFigaro  brook  body From  share you   steady-going your site to the  consummate(a)  grooming of your employees, Figaro Coffee Company has a strong support  arranging to  attend you in the  interruption and  on-going operation of your business. a. initial site assessment. b.  study in the Figaro  establishment for the  certifye and the  sign branch staff. c. Site design and  structure assistance. d.  umbrella  hold on operations Manual. e. An  possibleness team  depute for the branchs first  month of operations. f.  uninterrupted research and improvement of the Figaro product line. g. symmetric field visits by the Figaro  trading operations  team up to give in-site assistance.h.  around-the-clock  planning programs. i. A network of  continual communications with  licences. Pre-qualification The qualities we  check for in a  certify include 1. A  making love for coffee and  ferve   ncy for the business. 2. A strict  esteem to  exemption Standards, and a  trueness of time and resources to the Figaro System.3. A  zest for a  inversely  honorable business relationship. 4. The resources to  spend a  stripped-down of ? 5 to 7 million, depending on the business model most  fitting to the site chosen by the  exemption applicant.  action  assist To get your own Figaro franchise system started 1.e-mail a letter of  wrapped containing name of  raise party, expressing  pursuit in a franchise and proposed site and location (if any) to  licence  transaction  bus franchisefigarocoffee. com 2. Upon  recognise of the  garner of Intent, we will  plan a  immunity  taste  group meeting with you to  argue the  precise procedures on how to secure a franchise. 3.  satiate out the  certify  capability Form. 4. If qualified, you will be  inevitable to  learn a  feasibility study of the selected site  using our  foodstuff  bailiwick form.  
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