Focal Point Consultants Essay

While observing CanGo for last devil weeks we at FPC (Focal Point Consultants ) have identified some six major issue that we feel should be addressed to allow the organization to better achieve there over all goals. set- gage engagePriority 1 CanGo appears to have a financial issue and there is has not been a neck audit to address this issue. Also CanGo needs to learn how to use the resources that they already have and redefine the processes and procedures. First pass The financial police squad at CanGo needs to work with all the key beas of the comp any to proceed an audit of current processes.This audit depart allow for everyone to review all the current processes that are in place and determine what they lay closely do to enhance them and at the same era the financial team can use this data to outline how much the current processes are costing the company overall. At the conclusion of this analysis the reports will allow for the company to cut drop d bearing in the co rrect areas so that they can improves the others. There are umpteen topics that can be done to make improvements without spending bills or having to acquire new engine room or devices.Within the warehouse for example the layout can be enhanced even more so that people are not wasting time walking. minor(ip) and Major changes to just the layout will allow the CanGo to improve efficiency and overall performance. Each department full stop needs to complete a detailed time study on the processes they outlined above. Once this time study is complete then the data can be apply to see what is taking the long-range and make changes to that process.By taking these steps it will allow CanGo to approach improvements in the correct way of life by taking those actions that dont have ny hit to the companys bottom line. afterward all these types of changes are complete that is when and save when money should be spent on new engineering and devices to make processes more efficient. upho ld ConcernPriority 2 The loyalty of customers for the specific tar presenting market is declining. Second Recommendation Think about how you want to be treated as a consumer. Now befool that same concept to the targeting market. Review the evaluations that are submitted by the consumers. It will tell what impression the company is making.Also, spend time in the Customer Service department. This the first point of contact for consumer. How they are handle will determine whether a consumer will return Customer service might just be the close critical of all in running your business. If your customers like how they are treated, not only will they forestall sexual climax back, but they will refer you to others. Treating customers as individuals and not as a stepping stone up your ladder of success can go a long way. Listen to their concerns and build a family relationship with them.If your customer feels as though you have their best interest they will be loyal to you. Your custome rs can really do a good deal of your marketing for you. Word of mouth, especially in a piece where Facebook and Twitter are some peoples main way of communicating, is a very sizeable tool (Debs Marketing Connections, 2012). 3rd Concern Priority 3 Online purchases CanGo has talked about that they have a gamey rate of items added to the online shopping cart. Although this information does not support the amount of purchases actually received via CanGos online website.Third RecommendationHaving a high-pitched rate of items added to an online shopping cart means that you have a pricy storefront and getting customers to actually place the items within there shopping carts. This is only one piece of the multipart puzzle. The shopping site needs to be enhanced to entice the customer to actually complete their purchase as that is how we are going to make money overall. Since there is a high traffic volume to the website we would also recommend that the marketing team r individuall y out to a trine party website advertising company that will pay to place ads on CanGos website.This will apparent motion also be another source of revenue for CanGo so they can then reinvest this money back into the company. Fourth Concern Priority 4 While Reviewing the videos from weeks 3 and 4 I saw a issue that they is an issue within the warehouse and they do have a resultant role but no really reviewed the reports that Debbie provided. I think that these reports should have been reviewed while in the meeting so that they could have discussed all the points of the issue and the recommended theme to the warehouse productivity issue.Then Liz asked the group a uncertainty I wonder how the board will feel about this recommendation. Fourth Recommendation A solution to this problem would be to complete a full audit of the issue and do a struggle run analysis of the proposed solution. This would allow for recommendations to be made to the board and the results of the proposed s olution can be abandoned right away. As people need to see measurable figures so that they can tell if something will be worth putting the time and money into the project.Fifth Concern Priority 5In the week 4 Videos they are talking about the market segment of boys in Japan. They ask each other questions about how they can get the market analysis complete and then the gentlemen having eat verify that I will do it. Fifth Recommendation There are a couple of thing on this problem that needs to be solved first managers should not interrupt an employees lunch unless it is extremely urgent. This is an issue because the employee stated he is Just trying to enjoy my lunch break. The managing director should have approached the employee at a later time when he was not at lunch.Then there is the issue of the market analysis. This assignment should get assigned out to a third party marketing company that can tap into the market in Japan and gauge what the consumer wants. This would be a lot more cost effective than attempting the complete this analysis on their own and wasting resources that they dont have in the first place. Sixth Concern Priority 6 Sales are not increasing as projected for the company possibly due to the design of the online purchasing process. Sixth Recommendation Place a test run on the current online purchase process as a consumer.Time the entire process to see how long it takes. As the test run is being completed, detention the consumers needs and wants in mind. Determine if needs were met as well as satisfied. View the information on tap(predicate) to see if its appealing to lead to the purchase the item. Also, notate likes and dislikes of the experience. Have a group of employees to financial aid to gather more information for comparison. Determine what updates can be implemented to entice the consumer to make a purchase. Keep track of different impetuss to keep a competitive edge for things like1.In-store piece up. In the past few mo nths weve seen Walmart implement in-store pick up for orders placed online, while Sears and Kmart are going a step further bringing online purchases out to your car. In Chicago, Sears and Kmart are even testing home pitch shot and bundling items with those from its retail partners at Sears Marketplace, further blurring the lines between online only retail merchants and those that came before. And in Florida, Farm Stores lets shoppers order groceries online and pick up at a drive done.2. Pick up depots.Smaller retailers without a vast profits of stores like Walmart or Sears may open designated pick up locations for goods ordered online. Retail consultant Neil nonindulgent of McMillan/Doolittle points to French retailer Chronodrive. com as an example.3. Mobile Apps. Smartphones are the dominant cell phone and apps for all platforms are growing. The ones that allow for price comparisons or send out coupons are already among the most heavily used with good reviews, but were just ge tting started.4. Less flash more function. Forget about flashy apps or features like virtual dressing rooms.Consumers havent responded to these and rightly so. Maybe the technology will get there, but until it does, user reviews are better gauges of clothing fit and quality than any technology can offer.5. Video. life for more user-generated video on retail sites. Retailers are letting customers upload video clips modeling new clothes or using a new purchase. Davis believes this is one trend that will definitely pick up speed.6. Social networking. Facebook and Twitter arent even close to compete out yet. Consumers can increasingly like or follow a favorite retailer and get discounts or tips on deals.JCPenney is using Facebook to actually sell goods and more than 12 million consumers like capital of Seychelless Secret on Facebook as of last month (March), making it the most popular retailer on the site (its Pink brand ranks No. 2, according to the ChannelAdvisor Facebook Commerce I ndex). Thats an active creation of customers reaching out and requesting information from the retailer. And social shopping is just getting started, says Jim Okamura, managing partner at Okamura Consulting, a group specializing in online retail. Theres evidence (that Facebook offers) a good return on enthronization and there are a lot of retailers that havent done anything yet, he says. This is going to be the year of Facebook testing.7. Daily deals and flash sales. This may seem like a very crowded acting field, but sites like Ruelala and OneKingsLane are reproducing at a furious pace. And based on how quickly many items sell out, often within minutes of email notifications going out, more will jump on this popular trend. 8. Retail based social networks.This is one trend experts dont expect to adventure at any large level. Sears is still trying to build a social network of its own customers and Walmart tried and abandoned a similar effort, neither attempt bodes well for its suc cess. Facebook really owns this space, but attend for small, focused sites to create communities of like-minded users, says Okamura. 9. International. Theres been an accelerating trend in international or crossroad border e commerce, of small niche online retailers are now doing 10-20% of their sales outside of their own country, says Okamura.Look to online shops like SousVide Supreme that sells specialized cooking equipment and StyleTrek. com, a community built to launch up and coming international designers as models. Other big name retailers like Zara and Top Shop are edifice out their online business to reach U. S. shoppers, even as the store base grows more slowly. 10. Deal aggregators. Of category there are always deal sites, like Dealnews, ConsumerSearch, FatWallet and Brads Deals that are cutting through the din of so many sites and sales to bring consumers only the information theyre interested in. (Forbes, 2012).