Marketing Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Marketing Analysis - Assignment ExampleNevertheless, the discussion of the assignment endeavours to set the key elements of marketing mix approach by analysing these and provides effective recommendations in relation to the primary bearing of commencing round shop in the growing market of Oxford.The overview of the current bicycle shop business intentness in the UK has long been witnessed to attain major growth since the preceding few decades. In relation to the emerge trends, the bicycle business industry in the UK has been app bently witnessed to accomplish 8.5% growth in the year 2012 (Reed channel Media, 2013). In the context of size, the cycling market of Oxford is noted to gain continuous development especially crossways the locations adjacent to the universities and other educational areas (Farrelly, 2014). According to the recent observation of the market, the size of the cycling market in Oxford is mainly covered by a wide range of demographics including the income le vel, gender along with current cordial status of the customers (Grous, 2011).Correspondingly, the emerging trend of using bicycle by the students and other customer groups in an considerable manner is also noted to ensure a major opportunity for the marketers to successfully attain their craved commercial goals (Association of the European Two-Wheeler Parts Accessories Industry, 2012 Transport for London, 2010). It is worth mentioning that the aspects including strong social inclusion and greater focus on environmental protection related interests of the customers can be duly regarded as the major away environment factors leading to increase the demand of bicycle in Oxford (Nielsen, 2010).The recent trend regarding the use of bicycle in Oxford has been viewed to experience continuous development. In relation to an in-depth observation, it is evident that the city of Oxford along with its surrounding areas are experiencing continuous growth due to the usage of bicycles for differ ent purposes. The